Resume

Currently open to remote opportunities, I’m excited to join a team where I can contribute to meaningful growth and authentic communication. If you’re looking for someone who combines creativity with adaptability and dedication, I’d love to connect!

Experience | LinkedIn Profile

Marketing Manager, Colorado Springs
Ting Internet | Sept. 2022 to Nov. 2024

  • Managed a $150K monthly budget and led direct mail campaigns to achieve 10% market penetration within the first year, growing the customer base to 500 within the first 6 months of service availability.

  • Utilized storytelling techniques to create engaging content for blog posts and our local Instagram account, enhancing brand voice and driving a 30% growth in audience engagement and boosting brand voice.

  • Collaborated cross-functionally with product and engineering teams to align on product launches, ensuring seamless go-to-market execution and a 25% increase in customer adoption.

Community Engagement Manager
TESSA | March 2018 to Sept. 2022

  • Developed strategic outreach programs that expanded TESSA’s community reach by 35%, focusing on donor engagement and community partnerships.

  • Led corporate communications initiatives, including press releases, media appearances, and email newsletters, increasing public awareness and donor contributions.

  • Created impactful digital content to raise awareness about domestic violence, which contributed to a 35% increase in community engagement.

Digital Sales & Marketing Assistant
KKTV 11 News
April 2014 to March 2018

  • Designed and executed digital ad campaigns for local businesses, using Adobe Photoshop and Illustrator to boost client reach by 30%.

  • Managed digital acquisition efforts, including OTT and display ads, contributing to a 30% increase in digital sales and enhanced client satisfaction.

PROFESSIONAL VENTURES:

Founder and CEO | Dragonfly Coaching | June 2024 to Present

  • Budget & Travel Coach for Minority Travelers

Business Owner and CEO | Ricaelise Studios | May 2012 to Present

  • Social Media Management, Brand Management, Graphic Design, Website Design & Management, Logo Creation, etc.

Barre Instructor | One Body Fitness Studio | Sept. 2020 to Present

CERTIFICATES

  • Professional Certified Marketer (PCM)

    • American Marketing Association | December 2023

  • Hubspot Marketing Software

    • Hubspot Academy | November 2022

  • YNAB Certified Budget Coach

    • YNAB (You Need A Budget) | July 2024

Skills & Tools

TECHNICAL SKILLS

•Marketing Automation: HubSpot, Mailchimp

•CRM Tools: Salesforce, HubSpot CRM

•Data Analytics & Reporting: Looker, Quantive, Google Analytics, Google Optimize (A/B Testing), Meta Business Suite

•Design Software: Adobe Creative Suite: Photoshop, Illustrator, InDesign

•Web & Coding: CSS3, HTML5, Squarespace, WordPress

TOOLS & SOFTWARE

•Automation & Integration: Zapier & IFTTT

•Project Management Software: Asana & Wrike

•Communication Tools: Slack, Google Meets, Zoom, Microsoft Teams

•Productivity Tools: Google Suite, Dropbox, Evernote, Notion, Pomodone

•Time Management Tools: Google Suite, Dropbox, Evernote, Notion

MARKETING SKILLS

•Go-to-Market Strategy: Product Launches, Brand Positioning, Market Research

•Content & Storytelling: Blog Writing, Social Media Management, Video & Digital Content Creation

•Customer-Centric Marketing: Customer Journey Mapping, Insights & Segmentation

•Brand & Community Marketing: Community Engagement, Donor Outreach, Partnership Development

•E-Commerce & Performance Marketing: A/B Testing, Conversion Rate Optimization

LEADERSHIP SKILLS

•Team Management: Coaching, Mentorship, Professional Development

•Cross-Functional Collaboration: Product Marketing, Sales, Customer Support, IT, Finance, UX/UI Design, Community Partnerships, Operations, Customer Insight, Internal Comms

•Strategic Planning: Growth-Driven Marketing, Campaign Scaling, Community Impact Initiatives

•Interpersonal & Communication Skills: Public Speaking, Corporate Communications, Press Relations

EDUCATION

B.F.A. Graphic Design
Utah State University
Fall 2008 to Spring 2012